9 Essential Plastic Surgery Marketing Strategies To Get More Leads.

In the video above you can hear about 9 comprehensive marketing strategies that plastic surgeons can implement on their own, or outsource to a company like mine.

This list is focused primarily on digital and social media platforms and emphasizes the importance of establishing a strong brand and online presence since potential patients will extensively research surgeons online before feeling secure to schedule consultations.

If you prefer to read, here we go!

Website and Landing Pages: Your clinic's website serves as your digital storefront, and it is crucial for making a solid first impression.

You will need to make sure your website has effective SEO, a modern and fast design, and responsive layouts for mobile devices.

You have about 5 seconds to capture a visitor’s attention when they land on your digital real estate.

Video Sales Letters: A strategic video in your landing page used to build trust with your audience, create intrigue and ultimately convert visitors into customers.

You want to give your audience the chance to feel like they know you, there’s no better way to do this than video. 

Content Marketing: This includes blogs, before-and-after galleries, and educational content on landing pages to engage visitors and convert them into leads.

You want to be sure to consistently be pumping out content. Usually a blog post for your site can serve as the script for a youtube video, plus a couple short linkedin posts.

The longer video from your script will also serve as material for shorter form videos for social platforms.

Social Media: You will want to be sure to have active social media engagement, this is the place to build rapport and credibility with potential patients.

There are many easy to figure out types of content to make. I will be breaking that up for you in another post this week.

Online Marketing: Once you are used to creating content and have formed a fairly consistent presence, you are ready to run targeted ads on google and meta. 

I know this sounds super intimidating, but it can be learned. Anything can mbe learned. Ultimately it will be up to you to decide if you'd like to be helped with this or learn to do it.

Email Marketing: Despite perceptions of being outdated, email remains a powerful tool for nurturing leads and retaining clients through targeted, valuable content.

Your email list is also yours, as supposed to your audience on a platform like meta. Say tiktok gets banned? That audience you built there goes with it!

It is always good to encourage your viewers to join your mailing list. An email list is yours and yours alone, no one can take it from you.

Review Management: As clients come in through your revolving door, be sure to encourage positive reviews on google and yelp.

Managing a solid online reputation is one of the crucial keys in exponentially growing your practice. People look for reviews.

Few things are as influential as patient testimonials.

Event Marketing and Loyalty Programs: Hosting educational events and creating loyalty programs helps in retaining existing patients and attracting new ones through word-of-mouth.

Budgeting: Finally, you want to aim at allocating around 10% of total revenue to your marketing, focusing on analyzing your data and managing the strategies to offer the best possible returns on your investment.

I understand this sounds like a lot, this is why we are here.

If you want us to potentially take over or help you launch your marketing strategies, check out viralforce.com - Under How it works you will find a clear explanation of our services and our pricing.