Client Brief

Let's create your strategy

First Name

Last Name

Company Overview

What is the name of your company or brand?

What products or services does your company offer?

What is the core mission or vision of your company?

What are your company’s core values?

What differentiates your brand from your competitors?

Target Audience

Who is your primary target audience? (Demographics, psychographics, etc.)

What are the main pain points or challenges of your target audience?

How does your product or service solve these challenges?

Are there any secondary audiences you want to reach?

Brand Identity

How would you describe your brand’s personality in three words?

What is your brand’s tone of voice?

Do you have any established brand colors, fonts, or visual guidelines?

Please attach your brand documents on a zip file

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What emotions or feelings do you want your brand to evoke?

What is your brand’s story?

Marketing Goals

What are your short-term and long-term marketing goals?

What are your specific objectives for this project?

Do you have any key performance indicators (KPIs) that you are targeting?

Who are your main competitors?

Content and Creative Preferences

Do you have any existing content or campaigns that you particularly like or dislike? Why?

Are there specific styles or aesthetics you prefer for your content?

Are there any specific platforms you want to focus on?

Do you have a preference for video formats or lengths?

Project Scope and Logistics

What is the timeline for this project?

What is your budget for this project?

Do you have any specific deliverables in mind?

Are there any upcoming events, product launches, or promotions that we should be aware of?

Measurement and Feedback

How do you plan to measure the success of this project?

Do you have a feedback process in place for reviewing and approving content?

Are there any previous campaigns that were particularly successful or unsuccessful? Why?

Additional Information

Is there anything else you would like us to know about your brand or this project?

Are there any potential challenges or obstacles we should be aware of?

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